🌎 Our Vision

WOOF envisions a future of where all classrooms thrive in wellbeing

🐾 Our Why

Classrooms are communities where learning requires vulnerability—and failure is part of the process. But that can feel scary! Students bring diverse experiences, personalities, and learning styles, making it a lot to manage—and even harder to make learning fun.

As teachers, we needed a way to see and understand our students as a group—and they needed that same visibility. But the available data, designed for administrators, wasn’t actionable for us. How did big reports on wellbeing help us teach tomorrow?

The tools we had were either too time-consuming or unengaging for students. We didn’t need another curriculum—we just wanted to teach, and help our students learn.

So, we built a solution.

Our own Classroom Solution

What began as a solution for ourselves is now a teacher-led movement in 3,000+ classrooms across 4 countries.

  • Founded by Teachers: WOOF was created by Mathias Probst (CEO) and Amalie Danckert (COO) during their time at Teach First Denmark. 
  • Built with Expertise: Mathias brings a background in philosophy and social entrepreneurship, while Amalie specializes in education and social sciences. Andreas Bødker (CTO) adds technical expertise from his leadership at Abtion. 
  • Expanding globally: Lea Crusey (Head of US Expansion) brings her experience in the classroom as a Teach for America corps member, and expertise in education policy and social impact to adapt WOOF to a diverse and dynamic universe of classrooms and schools, driving growth globally.
  • A Growing Global Team: Today, WOOF has a dedicated team of 12 who work daily to enhance the platform and ensure its continued growth and impact.