Privacy Policy

WOOF Privacy Policy

Effective Date: 15th of July 2025

This Privacy Policy explains how WOOF Technologies ApS (hereinafter, “WOOF,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information. WOOF Technologies ApS is a Danish private limited company, and for the purposes of this Privacy Policy, it is referred to simply as “WOOF.”

By using our platform and services, you agree to the terms of this Privacy Policy.

1. Overview

WOOF is committed to protecting your privacy and ensuring transparency about how we handle your personal information. Our platform is designed to support group well-being by offering tools to gather anonymous student input, visualize group mood trends and provide activities and courses to foster connection and engagement.

If you create an individual account without your school or organization holding a WOOF subscription, WOOF is the data controller of your personal information. If your organization later enters into a subscription agreement with WOOF, the organization will assume the role of data controller, and WOOF will act as a data processor pursuant to a data processing agreement.

2. Information We Collect

When users complete a WOOF-check-in, we collect non-personal data – read more here

We collect personal information that you provide directly and data we collect automatically:

Information you provide:

  • Contact details (e.g., name, email address, phone number)
  • Login credentials (e.g., email, username, password)
  • Employment and group affiliation data (e.g., workplace, job title, organizational role, WOOF group membership)
  • Subscription information (e.g., plan type, pricing, duration)
  • Payment and billing data (collected and processed securely via third-party providers)
  • Customer support interactions

Information we collect automatically:

  • Usage data (e.g., log-in times, feature usage)
  • Cookie and browser data (see our Cookie Policy)

3. Use of Information

We use your personal information for the following purposes:

  • Service delivery: To provide access to our platform and respond to your inquiries
  • Communication: To inform you of updates, service changes, or system messages
  • Support and improvement: To enhance and troubleshoot our services
  • Abuse prevention: To enforce our terms and protect platform integrity
  • Legal compliance: To fulfill legal obligations or respond to lawful requests
  • Personalization: To suggest activities or content based on usage patterns
  • Subscription management: To process payments and manage billing
  • Analytics: To analyze trends and improve service offerings
  • Marketing: With your consent, to send promotional content related to WOOF
  • Aggregated statistics: To create anonymized reports for service optimization and marketing

4. Use of Artificial Intelligence (AI)

We utilize AI to analyze anonymous, multiple-choice responses from student check-ins. These data sets contain no personally identifiable information. AI-generated recommendations aim to support group well-being. Because these inputs are anonymous, they fall outside the scope of the GDPR. Nonetheless, we treat them with care and uphold user privacy.

5. Your Data Protection Rights

Subject to applicable laws, you have the right to:

  • Access your data
  • Request correction of inaccurate data
  • Request deletion, subject to legal exceptions
  • Restrict processing in certain situations
  • Request data portability
  • Object to processing based on legitimate interests or for direct marketing

To exercise your rights, contact us at: mail@planetwoof.dk

6. Disclosure of Personal Information

We do not sell your personal information. We may share data with:

  • Service providers: Hosting, analytics, payment processors, etc., under contractual confidentiality. See list of service providers here
  • Government authorities: As required by law or legal process
  • Business partners: In the context of a merger, acquisition, or corporate restructuring
  • Other third parties, with your consent

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Account and billing data may be retained for accounting and audit compliance. Upon account deletion, data will be deleted or anonymized unless a longer retention period is legally mandated.

8. Security

We implement reasonable technical and organizational safeguards to protect your data, including encryption, access controls, and ongoing system monitoring.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your user experience and understand how our services are used. Please refer to our Cookie Policy for more information and to manage your preferences.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or posted on the platform. We encourage you to review this Policy periodically.

11. Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of Denmark. Any disputes arising under this Policy shall be subject to the jurisdiction of WOOF’s registered domicile in Denmark.