Privacy Policy

Revised as of May 28, 2024

PlanetWOOF, Inc. (“PlanetWOOF”, “WOOF”, “we”, “us”, or “our”) develops digital tools for teachers to improve classroom wellbeing. This Privacy Policy describes our practices regarding information we collect through our websites, including https://PlanetWOOF.io/ and any other interactive features or services owned or controlled by PlanetWOOF that post a link to this Privacy Policy (each, a “Service” and collectively, the “Services”), as well as any information we collect offline and combine in our databases. Certain features discussed in this Privacy Policy may not be offered on each Service at any particular time. Note that we may combine the information we collect from you through all of our Services to use information gathered to better inform families and health professionals about a child’s states of being.

Note about Children: Only teachers and administrators are intended to open a WOOF account. If we learn that a student under the age of 13 has created a WOOF account, then we will take appropriate steps to delete this information. If you are a parent or guardian (“Parent”) and discover that your child under the age of 13 (or a higher age if required by applicable law) has a registered account with our Services, please contact your child’s school and contact PlanetWOOF to request that we delete that child’s personal information from our systems.

For more information about how PlanetWOOF treats information collected about children please review the “How does PlanetWOOF protect children’s information?” section of this Privacy Policy.

1. What is this policy?

WE FULLY DESCRIBE OUR PRIVACY PRACTICES BELOW IN THIS PRIVACY POLICY. THIS SUMMARY PROVIDES AN OVERVIEW OF SOME IMPORTANT INFORMATION REGARDING OUR USE AND SHARING OF YOUR INFORMATION. PLEASE READ THE ENTIRE PRIVACY POLICY VERY CAREFULLY. BY USING ANY SERVICE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY IN ITS ENTIRETY.

Information Sharing:

Remember that if you create an Account (as defined below) or share Personal Information with other users on the Services, your information may be visible to others. Note that PlanetWOOF does not share your Personal Information with third parties for their marketing purposes; however, we may share your Personal Information under certain limited circumstances. For more details, please review the section below entitled “Will PlanetWOOF share any of the information it collects?”

Third-Party Content, Links to Other Sites, and PlanetWOOF Content Found Outside of the Services 

We work with service providers to provide us with information regarding traffic on the Services, including the frequency of use and the actions users take when visiting the Services and to provide us with information regarding the use of the Services. We may work with hosting providers to host our application and learning management systems that provide us with directory information for the purposes of rostering the application. Certain content provided through the Services may be hosted and served by third parties. In addition, the Services may link to third party websites or content over which PlanetWOOF has no control and which are governed by the privacy policies and business practices of those third parties, though PlanetWOOF will assess any third party relationships we have as it relates to their Data Collection Practices, Advertising to Students, Data Security, etc and ensure they are in alignment with our internal practices. If you have questions regarding our use of third parties please contact us at woof@PlanetWOOF.io. For more information about data we receive from third parties, please refer to “Third Party Services and Information Third Parties Provide About You” below.

2. What Personal information does PlanetWOOF collect?

The Services may collect “Personal Information” (which is information that can reasonably be used alone or in combination with other reasonably available information, to identify or contact a specific individual). Personal Information includes, but is not limited to, teacher name, email address, password, or usage information. 

The personal data we collect and process depends on the context of your interactions with WOOF. All personal data that WOOF processes is non-sensitive personal data. Broadly, the information falls into the following categories:

Information You Provide to Us: 

You provide personal data when you create a user account on WOOF, use our services, consult with customer service, send us an email, or communicate with us in other ways. This information may include:

  • Contact information, such as name, email address, and phone number
  • User account login information, such as email address, username, and password
  • User information, such as your country, state, workplace, job title, role in the organization, and which WOOF groups you are associated with
  • User preferences (e.g preferred language settings and preferred visual settings)
  • Troubleshooting and customer service data, which is data we collect and process in connection with customer service inquiries
  • Subscription information and service inquiries 
  • Information regarding orders and payments
  • your survey answers, critiques, evaluations, or other responses;
  • your newsletter subscriptions;
  • any consents you have given us;
  • search terms you input in relation to or within our Services
  • any other information input or uploaded by you through the website or any PlanetWOOF application (e.g., information you provide when completing an online form, photos you upload); 

Information We Collect Automatically:

  • Usage data, which is collected when you use our services. This may include dates and times of login and usage (including which parts of the platform you use)
  • Cookie information, which collects information such as the type of browser you use and the language you use. You can view our Cookie Policy here

3. How does PlanetWOOF protect children’s information?

Protecting the privacy of young children is especially important to PlanetWOOF. For that reason, we do not collect student’s Personal Information, including information relating to children who are less than 13 years of age or older if required by applicable law (“Child Users”). 

PlanetWOOF does not knowingly permit Child Users to open an account on our platform. If we learn that Personal Information of a Child User has been collected on our Services, then we will take appropriate steps to delete this information. If you are a parent or guardian (“Parent”) and discover that your child under the age of 13 (or a higher age if required by applicable law) has a registered account with our Services, please contact your child’s school and contact PlanetWOOF to request that we delete that child’s personal information from our systems.

How does a child use the Services?

Students do not open accounts with WOOF. Students use WOOF by scanning a QR-code or following a link provided by their teacher and putting in a pin, which gives them access to a class mini survey. Student input does not capture personal identification information and PlanetWOOF does not collect a student’s personal data. 

What children’s information is visible to others?

There are no student profiles on PlanetWOOF. If a teacher utilizes certain features on a device in the classroom, other students may be able to view aggregated information that is displayed by the teacher in the classroom, but PlanetWOOF does not collect students’ personal data and hence it is not visible to others (neither other children, teachers, other school personnel or PlanetWOOF)

A Note about FERPA:

FERPA provides parents (or students if over the age of 18) with certain rights with regard to student records. However, because students do not have accounts on WOOF and WOOF does not capture any personal information from students, WOOF does not have any student records. 

4. How does PlanetWOOF use the information it collects?

We may use information about you, including Personal Information, the information you provide in your Profile, User Content, and Usage Information for the following purposes:

  1. To provide the Services. We use your personal information to verify your registration, allow you to participate in features we offer, contact you regarding the Services, and to allow other users to contact you. We will never contact a student directly.
  2. To operate the websites. Your personal information may be used to tailor content, recommendations and offers we display to you, both on the Services and elsewhere online, as well as to maintain or improve our Services.
  3. To send marketing communications. Anyone may sign up to receive communications from us regarding new or existing offerings or other materials that may be of interest. Recipients who have opted-in to such communications may unsubscribe at any time by clicking on the unsubscribe link in any email. Children under the age of 18 are prohibited from signing up for these communications and we will unsubscribe any person under the age of 18 that we become aware of signing up to receive these communications.
  4. To create anonymous data for analytics. We may make information anonymous by excluding information that makes it personally identifiable to you, and use that anonymous data for our lawful business purposes.
  5. For compliance, fraud prevention, and safety. We use your personal information as we believe is necessary or appropriate to (a) enforce our terms and conditions; (b) protect our rights, privacy, safety or property, and that of you or others; and (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.

  6. To comply with law. We use account holder personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
  7. Communicating with You: We use your information when we need to communicate with you. This may include necessary communications about your account and providing customer service. We may send you information about updates to terms and policies, planned downtimes, version updates, and similar notifications. If you have consented to receive news from WOOF or notifications about updates in your WOOF groups, we will use your information for this purpose. If you later wish to stop receiving such emails, you can unsubscribe from the mailing list.

Please note that information submitted on the Services via a “Contact Us” or other similar function may not receive a response. We will not use the information provided via these functions to contact you for marketing purposes unrelated to your request unless you agree otherwise.

5. Will PlanetWOOF share any of the information it collects?

PlanetWOOF does not share your Personal Information with third parties for their marketing purposes in compliance with all applicable laws. PlanetWOOF may share non-Personal Information, such as aggregate or de-identified user statistics, demographic information and Usage Information with third parties.

We also may share your Personal Information with third parties with your consent (if permissible under applicable law), as disclosed at the time you provide us with information, and as described below or otherwise in this Privacy Policy:

a. Service Providers:

Service Providers: We may share personal data with our service providers (sub-processors) who perform services on our behalf (web hosting, technical support, analytics services, mailing services, and similar) but only to perform tasks on our behalf as described in this Privacy Policy.

We are responsible for data protection with the service providers (sub-processors) we share personal data with. We enter into written agreements with our sub-processors that ensure data protection and security standards consistent with our own. Our sub-processors are not permitted to use the personal data they process on our behalf for any purpose other than those necessary to perform their work for us. 

b. Administrative, Legal Reasons & Academic Integrity Investigations: 

We may also disclose your information, including Personal Information, in response to a subpoena, court order, or when otherwise required by law; in response to bankruptcy proceedings; to defend our rights; in response to a request from law enforcement; to provide information to a claimed owner of intellectual property who claims that content you have provided to us infringes on their rights; upon request of or as otherwise authorized by an academic institution connected to an investigation into academic integrity; to protect and/or defend any applicable Terms of Service or other policies applicable to the Services; or to protect the personal safety, rights, property or security of any organization or individual. We may also use Device Identifiers, including IP addresses, to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies at our discretion.

These disclosures may be carried out without your consent or without notice to you.


c. Business Transitions: 

PlanetWOOF may share Personal Information with its parent, subsidiaries and affiliates, and investors primarily for business and operational purposes so long as any recipient agrees to comply with this Privacy Policy and applicable law with regard to such Personal Information. In the event that PlanetWOOF goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, bankruptcy, or other corporate change, including, without limitation, during the course of any due diligence process, your information, including Personal Information, will likely be among the assets transferred. 

You will be notified via email and/or a prominent notice on Services of any completed change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information. This Privacy Policy will become binding upon the new owner of the information until amended. We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage and by email to your email address that you provided to us. If you do not consent to the use of your personal information by such a successor company, subject to applicable law, you may request its deletion from the company. In the unlikely event that PlanetWOOF goes out of business, or files for bankruptcy, we will protect your personal information, and will not sell it to any third-party.

d. Testimonials: 

We may display personal testimonials of satisfied adult users on our Services in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us.

6. How does PlanetWOOF work with third parties?

No Third-Party Advertising

PlanetWOOF will not mine userdata for any purposes other than those agreed to by the parties. WOOF will not data mine or scan user content for the purpose of advertising or marketing to students or their parents.

Third-Party Providers

We work with service providers to provide us with information regarding traffic on the Services, including the features used when visiting the Services and to provide us with information regarding the use of the Services.

Third-Party Content, Links to Other Sites, and PlanetWOOF Content Found Outside of the Services Certain content provided through the Services may be hosted and served by third parties. In addition, the Services may link to third party websites or content over which PlanetWOOF has no control and which are governed by the privacy policies and business practices of those third parties, though PlanetWOOF will assess any third party relationships we have as it relates to their Data Collection Practices, Advertising to Students, Data Security, etc and ensure they are in alignment with our internal practices.

Please also note that PlanetWOOF content may be included on web pages and websites that are not associated with us and over which we have no control. These third parties may independently collect data. PlanetWOOF is not responsible or liable for the privacy practices or business practices of any third party.

7. How does PlanetWOOF protect and store my information?

PlanetWOOF takes data security very seriously. PlanetWOOF takes commercially reasonable technical, physical, and administrative security measures designed to protect the Personal Information submitted to us, both during transmission and upon receipt, and at rest. Such measures vary depending on the sensitivity of the information at issue. Measures taken to protect your data include the following:

  • We periodically review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
  • We continually develop and implement features to keep your personal information safe – for example, all traffic to and from our application is over secure, encrypted protocols (SSL/TLS).
  • We ensure passwords are stored securely using encryption and salted one-way hashing.
  • Administrators are knowledgeable of security practices and harden the infrastructure with necessary patches.

Please note that no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, while we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee its absolute security.

How will PlanetWOOF handle a data breach or security incident?

In the event that PlanetWOOF becomes aware of a data breach impacting an account holder’s Personal Information, we will provide notification in compliance with all applicable laws. For example, we may post a notice on our homepage or elsewhere on the Service, and may email you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

PlanetWOOF has procedures in place that are designed to stop threats that may expose personally identifiable information, restore Services to full functionality, and document and take proactive steps to ensure the incident cannot be repeated. PlanetWOOF will also preserve necessary evidence for investigation by security professionals and law enforcement as appropriate. In the unlikely event of an unauthorized disclosure of records, PlanetWOOF will follow its internal procedures, which articulates how to report the problem to internal and external stakeholders. The notification process includes any information that can identify which users may have been impacted, the data that may have been accessed, PlanetWOOF’s process to inform affected customers, and steps to prevent the incident from happening again as appropriate.

In the unlikely event of an unauthorized disclosure of Data, PlanetWOOF has implemented a process for responding to incidents and notifying affected individuals and, if applicable, law enforcement personnel. If you have any questions about security on our Services, you can contact us at woof@planetwoof.io.

8. How can I opt-out of sharing, providing, or receiving certain information? 

Providing Personal Information: You can always decline to share personal information with us, or even block all cookies. However, it is important to remember that many of PlanetWOOF’s features may not be accessible, or may not function properly – for example, we may not be able to remember your language preferences for you.
Email Communication: You can opt-out of receiving marketing communications by clicking the unsubscribe button at the bottom of an email. PlanetWOOF may continue to send you Service related emails, as we believe necessary to provide the Services. As PlanetWOOF does not capture student email addresses, the company will never email students.

9. How can I access and manage my personal information?

 Note that certain accounts may have limitations regarding the ability to delete information. Even after information is deleted, we may maintain it in backup or archive form unless you request permanent deletion or the account is terminated.

10. What communications will I receive from PlanetWOOF and how do I limit them? 

PlanetWOOF may post notices on the homepage, including pop-up notifications, or customer service related communication via text or phone call.

PlanetWOOF may send adult account holder’s information by email. You may choose to stop receiving certain emails from PlanetWOOF by using the unsubscribe button at the bottom of the PlanetWOOF email. However, we reserve the right to send you information on our behalf and on behalf of third parties in connection with providing the Services. If you no longer want to receive information from us, you will need to close your account for that Service.

11. How do I close my account?

If you use an account through your school or school district and you wish to close your account with one of our Services, please contact your school or school district and at their direction we will remove your Personal Information and Profile, if applicable, from the active databases for the Service(s) you request through your school or school district. Please let your school or school district know which Service(s) you wish to close. 

If you have a personal account and wish to close it, please email woof@planetwoof.io from the email account connected to that account with “Please close my account” in the subject line. 

12. How long does PlanetWOOF keep my information?

We keep personal information until it is deleted, or until we no longer need it to provide you with the Service. You understand and agree that PlanetWOOF may continue to have Personal Information in archive files or similar databases. You further agree that PlanetWOOF has no obligation to delete aggregated or de-identified information. PlanetWOOF may retain and use aggregated and de-identified information for any purpose consistent with laws and regulations.

Even if your account is closed, information may remain in backup or archive records and we may retain certain data relevant to preventing fraud or future abuse or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable or de-identified data, account recovery or if required by law. All retained data will continue to be subject to the applicable privacy policy for the Service.

13. How will PlanetWOOF notify me of changes to this policy?

We may revise our Privacy Policy from time to time. You can see when the last update was by looking at the “Last Updated” date at the top of this page. If we make any significant changes, we’ll provide prominent notice by posting a notice on the Service or the PlanetWOOF Website and notify you by email (using the email address you provided), so you can review and make sure you know about them.

We encourage you to review this Privacy Policy from time to time, to stay informed about our collection, use, and disclosure of personal information through the Service and PlanetWOOF Website. If you don’t agree with any changes to the Privacy Policy, you may terminate your account. By continuing to use the Service or the PlanetWOOF Website after the revised Privacy Policy has become effective, you acknowledge that you accept and agree to the current version of the Privacy Policy.

14. What if I do not live in the U.S.?

The Services are available on a limited basis outside the United States, in countries where WOOF is otherwise operating. If you are located outside of the United States, please be aware that the Services are operated in the United States and any information we collect will be transferred to and processed in the United States. By using the Services, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.

15. How can I contact PlanetWOOF?

If you have questions or comments about this Privacy Policy, please contact us via email at woof@planetwoof.io.